Mobile telecom operator,
9mobile
has introduced Echoes, an AI-powered storytelling platform that effortlessly merges artificial intelligence with engaging stories. The aim of this venture is to create stronger bonds with viewers, strengthen brand loyalty, increase interaction, and spark discussions around Nigeria’s vibrant cultural legacy and history.
The “Echoes” project by 9mobile emerged from the brand’s dedication to honoring Nigeria’s rich tapestry of varied histories, legends, and factual occurrences. This program aims to enlighten, interact with, and instigate significant conversations among people, which resonates well with 9mobile’s vibrant and energetic persona.
Narrative art has consistently served as a potent form of communication in Nigeria, and 9mobile utilized this to connect with its audience authentically and effectively.
Regarding this initiative, Kenechukwu Okonkwo, the Director of Marketing at 9mobile, commented: “Being an emphatically Nigerian brand, we made a conscious decision to share compelling tales from Nigeria. These include verified facts, folklore, and significant occurrences that weave together our collective heritage. Over time, many such accounts have faded into obscurity due to cultural shifts. Through ‘Echoes,’ we aim to move beyond the predominant Western-focused narratives found in conventional media outlets, focusing instead on celebrating Nigerian stories crafted by Nigerians, specifically for Nigerians.”
He went on to say that 9mobile meticulously selects narratives significant to their viewers, tales of perseverance, drive, heritage, and daily existence firmly anchored in Nigeria’s past. The first issue spotlighted renowned sites including Kajuru Castle, Idanre Hills, and Ogbunike Cave; subsequent editions delved into key personalities and occurrences such as King Eyo Honesty II and Igbo Landing.
Every tale was subjected to thorough research, enhanced with AI-driven writing tools, and carefully edited to maintain high levels of interest as well as adherence to 9mobile’s fundamental principles. Following this process, these narratives were disseminated through multiple channels such as innovative Shorts, Reels, TikTok segments, and social media updates across platforms like X (formerly Twitter), Facebook, YouTube, and Instagram.
Although artificial intelligence was essential in realizing this initiative, 9mobile maintained its ethical and proper deployment. “Accuracy and cultural respect were our top priorities, making sure every story accurately reflected historical facts,” stated Okonkwo. Furthermore, there were no limitations placed on accessing the content—viewers could explore these narratives freely.”
The Echoes campaign rapidly attracted attention, fostering conversations, boosting user interaction, and deepening the emotional connection between 9mobile and young Nigerians. This effort garnered over a million views across multiple platforms, impacted more than 6.3 million individuals, and achieved over 7.8 million impressions. To recognize its creativity, 9mobile received the “Best Use of AI” accolade at the renowned ADVAN Awards ceremony.
Upon this accomplishment, 9mobile’s CEO, Obafemi Banigbe, commented: “We are delighted to be honored with this accolade, underscoring our dedication to innovation and putting customers first. Echoes is revolutionizing the telecommunications sector, and we are proud to spearhead AI-led advancement in Nigeria.”
Echoes’ release represents a major step forward for 9mobile, solidifying their role as an industry leader in utilizing technology to boost business expansion and improve user contentment. By undertaking this project, 9mobile reinforces its status as a trailblazer in adopting artificial intelligence across the telecom landscape, thereby bolstering its dedication to offering premier services.
9mobile has a history of pioneering AI-based services that goes past just Echoes. Back in 2020, they launched Enin’, Nigeria’s inaugural AI-powered chatbot created by a telecommunications firm. This smart digital aide transformed customer support by enabling users to buy airtime, sign up for data packages, get special deals, obtain alerts, handle their subscriptions effortlessly, and transition smoothly to live representatives when needed.
As 9mobile keeps advancing the frontiers of AI-powered innovation, its commitment to improving user experiences and reshaping interactions remains more steadfast than ever.
Provided by Syndigate Media Inc. (
Syndigate.info
).
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