PUMA Takes Over: New Era Begins as EPL Official Ball Supplier Replaces Nike

Global sportswear giant PUMA has signed a major agreement with the Premier League, becoming the league’s Official Ball Supplier from the 2025/26 season.

This collaboration represents a crucial move in PUMA’s plan to enhance its brand presence and strengthen its standing within the realm of professional soccer.

On Monday, it was announced that PUMA will supply the match balls for all Premier League games, taking over from the current provider, Nike.

The information was outlined in an announcement on the PUMA website and supported by a multi-media press release distributed via BusinessWire.

The firm will join forces with the league for community soccer initiatives, major promotional pushes, along with tournaments like the Premier League Summer Series in the U.S.

“The deal with the Premier League, which is watched by more people globally than any other football league, marks a significant move towards achieving PUMA’s objective of enhancing their brand status,” stated PUMA CEO Arne Freundt.

During each game, with PUMA’s ball taking center stage, we will craft indelible memories for both players and spectators.

PUMA, EPL deal

Reaching more than 900 million households spanning 189 nations, the Premier League provides an unmatched stage for exposure and international expansion of brands.

This collaboration highlights PUMA’s aim to broaden its impact in soccer.

Additionally, the brand plans to expand upon its current sponsorship of Manchester City and enter into separate agreements with top-tier Premier League players such as Jack Grealish, Kai Havertz, and James Maddison.

Richard Masters, the CEO of the Premier League, expressed his enthusiasm for the collaboration, highlighting PUMA’s enduring dedication to soccer.

“We are thrilled to have PUMA joining us as the Official Ball Supplier for the Premier League,” he stated.

Their widespread presence and dedication to outstanding performance match our principles, and we are excited about collaborating to motivate fans globally.

In the meantime, the statement asserted that through this significant agreement, PUMA enhances its position among elite football clubs.

It will ensure its brand becomes prominent in the world’s most-viewed league.

Premier League reacts

The Premier League and international sportswear brand PUMA are delighted to unveil their official collaboration, set to commence in the summer of 2025.

A declaration posted on the EPL website on Monday also stated.

Richard Masters, CEO of the Premier League, stated: “We are thrilled to announce PUMA as the Official Ball Supplier for the Premier League.”

PUMA boasts a rich legacy of engagement in soccer spanning numerous years, and we are excited to witness the debut of the new ball across all our fixtures beginning this summer.

Their extensive reach and dedication to outstanding performance match our principles, and we are thrilled to collaborate on various initiatives aimed at advancing the remarkable efforts within local communities and motivating enthusiasts across the globe.

Arne Freundt, CEO of PUMA, stated: “Securing this deal with the Premier League, which is globally the most watched soccer league, represents a crucial move toward elevating PUMA’s brand status.”

We’re excited about putting our performance technology at the center stage of the sport and reaching out to all the fans around the globe.

During each game in this amazing league, with PUMA’s ball taking center stage, we will generate memorable experiences for both players and spectators.

Provided by Syndigate Media Inc. (
Syndigate.info
).